Wednesday, December 1, 2010

Breck/Wynkoop merger

To expand distribution and perhaps to answer the Rock Bottom/Gordon Biersch merger, Breckenridge and Wynkoop Group will come together in a joint venture.

This is an interesting turn of events. On the one hand, it's good to see craft brewers and restaurants cooperating instead of killing each other.  It's better than having them bought out by AB-InBev or MolsonCoors or some other huge entity.

Yet, on the other hand, when will this stop? Is the craft industry falling under the persuasion of big business? In other words, are they coming together to create these conglomerates at the expense of the experience and atmosphere of the local brewpub?

As I've stated before in this blog, the craft beer experience is more than beer.  It's the people, the places, the mis-steps, and the atmosphere of small, personal breweries that make craft beer what it is.  Let's hope this development is positive.